How Your Brand Can Tell a Story
Brands and logos are all around us.
According to Forbes, everyday we come across 4,000-10,000 ads and logos daily! So as a business owner trying to separate yourself from your competition, how can you make your brand memorable? There are many factors that can change your impression. The placement of shapes, the size of the graphics, the colors we use for the logo and the words that appear. For starters, creating uniformity between all platforms, avenues, and merchandise helps consumers discern your products from competitors.
Placement and design can really engage or displace your audience from your brand. Your logo is the first impression your brand has on the market. Take the company Ripple for example, a blockchain company looking to create and improve new payment rails. Where their initiative is to “move value the way information moves today.” Looking at the shape and design of their logos for both the company and their native crypto token, XRP, we can see a connective flow in the shapes. Doubling down on their mission to create new, efficient, and effective payment systems. By just looking at the design of the logo, the audience can infer that the company is used for the transferring of something or connecting multiple parties together
Another way your logo can tell a story or connect with your audience is the color choices. The use of colors can have a psychological effect on your audience. Blues and purples are soft, cooler colors that can have the effect of trustworthiness and calmness on your audience. While reds and yellows standout much more, which is why you can typically see clearance or sale signs in stores appear with warmer colors.
Words can also play a role in telling a story for your audience. For Ripple, their mission is to be an effective payment rail for consumers, institutions, and fiat governments, which in the grand scheme of things creates a ripple effect from government funds being transferred to central banks, and eventually trickling down to consumer users. Ripple provides liquidity solutions to everyone at a fraction of current payment solutions.
Words, colors, placement and design are all ways you can tell a story to your audience without directly interacting with them. Creating a narrative behind your logo and company allows for something personable that consumers can attach and become loyal to. Apple will continue to have a stronghold on the cell phone market due to people being so loyal to the iPhone. In conclusion, What is it you want your audience to remember when looking at your brand? If you are having trouble creating that narrative, Dominion Digital builds companies up and assists in the generation of brand identities.